The other day I wrote these words about writing with intent. The very next day I found a couple of vivid examples of that.
In this one, from YouTube, the intent is crystal clear:
You know exactly what to expect, and you can decide if you want to watch a how-to video about launching a video marketing campaign. Well done.
The intent in this other example is less clear, but see if you can identify at least one of its multiple objectives.
Let me know in a comment what you think the NRA’s intent is with that video. I’ll share my own thoughts on it sometime soon.